Business Planning for BiomimicryAn introduction to identifying a market strategy
Why Business Planning is Essential
A Biomimicry Business Model Canvas
A good method for using the Canvas is for your team to jot down individual thoughts and ideas onto sticky notes that can be grouped and moved about on the canvas. Visualizing a variety of scenarios will help you identify priorities and needs in your design process.
Fit: Designing in context
Nature’s designs fit into a specific ecosystem and context; so should your design. Think about fit to connect your design concept to a viable market niche. Fit is hard to find and maintain and, just as in nature, your business model needs to fit a niche and then be adaptable to disturbance. Your team will start with hypotheses, or guesses about needs and wants for a customer segment. You will prove or reject your hypotheses as you research and iterate. Prototyping your solution will provide the opportunity to assess for true product-market fit.